Providing the same feel and experience at each touchpoint. Guided by the brand design, each touch point should reflect
the slick, streamlined look and approach.
The experience should always reflect one of intelligence, discernment, expertise, creativity and ethics – with a local flavor.
This brand experience should be at its greatest within the ITH offices, which should be developed as a venue for collaborative development that works to improve the architecture and process of building in Pembrokeshire.
In addition, any materials – folders, business cards, adverts, should always strive to reflect this and bring something to the table that is beautifully designed, yet has a hidden message.